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Facebook Advertising Campaign (PPC)
 A Facebook Advertising Campaign utilizes the pay-per-click advertising model. Pay per click (PPC) is an advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
While we recognize that Google and Yahoo both have their own pay-per-click advertising options, US Ad Solutions recommends a Facebook advertising campaign for best results. We have used Facebook Ads numerous times and received fantastic results.
In fact, Facebook has over 500 million users and recently surpassed Google as the Internet's top dog so we believe your best results as a small business will come from a targeted Facebook ad.
To advertise on Facebook, advertisers give us an ad they want us to display and tell us the kinds of people they want to reach. We deliver the ad to Facebook and Facebook displays the ad to people who fit specific targeted criteria without revealing any personal information to the advertiser.
Facebook will provide you with anonymous data, so you will know how many people viewed your ad and general categories of information about the people who viewed your ad. Ultimately, this information helps advertisers better understand how well their ads work so they can show better ads.
Facebook reviews every ad to ensure they abide by their advertising guidelines. When you submit your ad, we'll review it and submit it to Facebook for approval within 24 hours. We'll contact you if your ad is rejected to make necessary corrections to resubmit your ad. If there are any issues with your ad, you'll be able to edit it to fit within Facebook's guidelines.
US Ad Solutions will help you:
- Identify your Facebook Ad goals. What is the purpose of the ad? We can help you determine this.
- Define who you want to reach with your ad. We will help you target your audience. To make your ad more successful, it's important to target the ad to reach only the people who would find the ad copy most compelling.
You can reach people based on their:
- Location - by city, state, province, or country
- Demographics - by age range, gender or a specific language
- Likes and interests - What are your customers' hobbies or passions? Unlike search advertising where you target the words people search for, on Facebook you can target people by their interests. For example, if you sell cameras, you could specify that you want your ad displayed to people interested in photography.
- Education and work - you can direct your campaign to students in a specific college or people with a particular level of education.
- For the most impact it's best to target your ad to a small, focused audience - while making sure that the group is large enough to have a positive impact.
- We can design your ad at no additional cost, or you can design the ad yourself.
- Set your ad budget. We will help you get the most bang for your buck regardless of your ad's budget. For best results we recommend running your ad for a minimum of 7 days although it is recommended that you run your ad longer.
Before you name your campaign and set your daily budget, please get to know these terms:
Ad Pricing Types
Cost Per Click (CPC) - A type of campaign pricing where you pay each time someone clicks on your ad. This is the best type of campaign to use when you want to drive specific action on your website or Facebook Page.
Cost Per Thousand Impressions (CPM) - A type of campaign pricing where you pay based on the number of people who view your ad. This is the best type of campaign pricing to use if you want to raise general awareness within a targeted audience.
Daily Budget
The maximum amount of money you're willing to spend on an individual campaign per day. Set a daily budget you're comfortable with for your campaign. For example, if you know you want to spend $70 on advertising and your campaign will run for 7 days, your maximum daily budget would be $10. You'll never pay more than your daily budget as Facebook stops showing your ad once your daily budget is met.
Lifetime Budget
Lifetime budget works at the campaign level and is very similar to daily budget, but instead of entering an amount to spend per day, you may enter an amount to spend over a campaign's lifetime, over a specific period of time.
The benefit of lifetime budgeting is that Facebook’s system will pace ad spend. For example, if an advertiser specifies $100 to be spent for a 10 day campaign, each day theoretically will need to spend $10/day. However, if a campaign only spends $8 within the first day, Facebook will try to make up the missed amount at a later date within the campaign's run dates.
Max Bid
The maximum amount of money you're willing to pay per click on your ad or per thousand views of your ad, depending on whether you have a CPC or CPM campaign. Facebook suggests a bid based on your targeting options. You always have the option to set a different bid by selecting the advanced mode.
Auction System
Facebook Ads work on an auction-based bidding system, which means the market sets the price of your ad. When you set a maximum bid, you are saying that you are willing to pay up to that bid price per click or per thousand views of your ad.
How it works: your max bid competes against other advertisers' bids to determine which ad gets displayed to the target audience and how much you ultimately pay (up to your max bid, and never in excess of your daily budget).
If you're trying to reach a highly desirable audience during a particularly popular part of the day, you are more likely to have to pay your maximum bid for each click or impression.
- Understand Facebook's advertising policies and our ad approval process. US Ad Solutions will make sure your ad is Facebook-ready and will submit it to you for approval. Once you have approved the ad, we will submit it to Facebook for approval. Once you ad has been submitted and is live on Facebook, we will continuously monitor the performance of your ad.
Get started with your Facebook Ad Campaign and start generating immediate clicks to your web site today! There are no long-term contracts with this option.
US Ad Solutions will deduct a small service charge from your Facebook campaign budget to assist you with this service. Visit our Help and Support Center or speak with Customer Service for details.
We will manage a Facebook Ad for you and run it on Facebook for one month. A convenient subscription will ensure you always have your ads placed constantly generating clicks to your web site. This option is for $10/day ad budget + a US Ad Solutions service management fee. Billed monthly. Cancel anytime inside your User Control Panel. See terms and conditions for details and restrictions.
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